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<title>  AMER HEALTH CARE CRISIS SOLVED  eBook</title>
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<a href="http://www.ebooksabouteverything.com/ebooks/item/parent-9780470275726/--AMER-HEALTH-CARE-CRISIS-SOLVED-.html"><img src="http://www.ebooksabouteverything.com/mas_assets/thumb/parent-9780470275726.jpg" alt="  AMER HEALTH CARE CRISIS SOLVED " border="0"/></a>
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<i>America's Health Care Crisis Solved,</i> highlights the major pitfalls of the current American health care system and show why, without changes, health care costs will soon demolish the American economy. The alternative they address includes bringing the self-interest of the American consumer into the purchase of health care. The authors examine how an insured family's spending can be reduced by as much as the deductible and how for the uninsured, the government could stand in place of an employer to pay part of the cost of health insurance. Page by page, Rooney and Perrin skillfully explain their innovative plan for effectively achieving these goals and lowering costs.
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<title>Bowman, Ronald H. BUSINESS CONTINUITY PLANNING F  eBook</title>
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This book provides the guidance that corporations need in creating a disaster recovery plan with a focus on site selection for "uptime critical environments." It offers a blueprint for companies? disaster recovery efforts and provides useful financial planning details.
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<title>Glynn, Bill LEFT ON RED  eBook</title>
<description><![CDATA[
<a href="http://www.ebooksabouteverything.com/ebooks/item/parent-9780470230237/Glynn,-Bill-LEFT-ON-RED-.html"><img src="http://www.ebooksabouteverything.com/mas_assets/thumb/parent-9780470230237.jpg" alt="Glynn, Bill LEFT ON RED " border="0"/></a>
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Left on Red reveals how visionary thinkers and risk-takers build great companies. Bill Glynn provides an insider's view into some of the world's coolest deals in a refreshingly politically incorrect, intelligent manner. Google, Apple, and YouTube are the products of leaders who break the old rules of business to bring their radical ideas to life. Armed with a wealth of examples and innovative insights, Glynn shows entrepreneurs and executives how to navigate a business landscape often littered with great ideas and innovators who are unprepared to lead.
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<title>Lakhani, Dave SUBLIMINAL PERSUASION  eBook</title>
<description><![CDATA[
<a href="http://www.ebooksabouteverything.com/ebooks/item/parent-9780470243367/Lakhani,-Dave-SUBLIMINAL-PERSUASION-.html"><img src="http://www.ebooksabouteverything.com/mas_assets/thumb/parent-9780470243367.jpg" alt="Lakhani, Dave SUBLIMINAL PERSUASION " border="0"/></a>
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Praise for Subliminal Persuasion<br> <br> ""If you want to understand how to give your messages persuasive impact, this book gives you the right tools at the right time. Persuasion = profit, and this book is your guide.""<br> -Chet Holmes, author of The Ultimate Sales Machine<br> <br> ""I love this book-Dave has broken down the psychology and subtleties of subliminal persuasion and made them profitably accessible, so you can leverage it in your own sales and marketing efforts.""<br> -Joel Bauer, author of How to Persuade People Who Don't Want to Be Persuaded and Gravitational Marketing: The Science of Attracting Customers<br> <br> ""Dave Lakhani reveals secrets that are making ad agencies salivate. These tactics should only be studied by those who aren't intellectually squeamish or intimidated by being brutally effective.""<br> -Ben Mack, author of Think Two Products Ahead<br> <br> ""Dave Lakhani has written the first original work on subliminal persuasion that I have seen in years. Part of me wishes he wouldn't share this information with the rest of the world, so I would be the only one with access to it!""<br> <br> -Michael Lovitch, CEO, Hypnosisnetwork.com<br> <br> ""Dave teaches you the fine art of consumer seduction and subliminal persuasion in a way that will change how you approach sales and marketing forever. If you want results read this book!""<br> -Glenn Dietzel, CEO, Awakened LLC, and author of Author and Grow Rich<br> <br> ""The psychological techniques of subliminal persuasion Dave Lakhani reveals in this book are sure to move people to action without them even knowing they've been influenced. These persuasion tools are amazingly powerful and easy for anyone to use.""<br> -Dr. Mollie Marti, author of The 12 Factors of Business Success: Discover, Develop, and Leverage Your Strengths
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<title>  The Bogleheads' Guide to Retirement Planning  eBook</title>
<description><![CDATA[
<a href="http://www.ebooksabouteverything.com/ebooks/item/parent-9780470455579/--The-Bogleheads'-Guide-to-Retirement-Planning-.html"><img src="http://www.ebooksabouteverything.com/mas_assets/thumb/parent-9780470455579.jpg" alt="  The Bogleheads' Guide to Retirement Planning " border="0"/></a>
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<b>The Bogleheads are back-with retirement planning advice for those who need it!</b><p>Whatever your current financial situation, you must continue to strive for a viable retirement plan by finding the most effective ways to save, the best accounts to save in, and the right amount to save, as well as understanding how to insure against setbacks and handle the uncertainties of a shaky economy.<p>Fortunately, the Bogleheads-a group of like-minded individual investors who follow the general investment and business beliefs of John C. Bogle, founder and former CEO of the Vanguard Group-are here to help. Filled with valuable advice on a wide range of retirement planning issues-including some pearls of wisdom from Bogle himself-<i>The Bogleheads' Guide to Retirement Planning</i><br><ul><li>Explains the different types of savings accounts and retirement plans<li>Offers insights on managing and funding your retirement accounts<li>Details efficient withdrawal strategies that could help you maintain a comfortable retirement lifestyle<li>Addresses essential estate planning and gifting issues<li>Other titles by the authors: <i>The Bogleheads' Guide to Investing</i></ul><p>With <i>The Bogleheads' Guide to Retirement Planning</i>, you'll discover exactly what it takes to secure your financial future, today.
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<title>Eldred, Gary W. Investing in Real Estate  eBook</title>
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A fully revised, new edition of one of the bestselling real estate investing guides of all time<br /><br />Through its five previous editions,<i> Investing in Real Estate</i> has shown investors how to intelligently build wealth with their investments in houses, condominiums, and small apartment buildings. Unlike many titles in this genre, <i>Investing in Real Estate</i> steers clear of the hyped-up no cash, no credit, no problem promises. Instead, it provides sound, real-world advice and instruction that reflects the author's time-tested wisdom and experience. This book shows you how to invest profitably, safely, and reliably as you navigate the risks and opportunities of today's property market. It covers all the topics investors need to master, including how to find, negotiate, finance, lease out, and manage your property acquisitions. Plus, you will discover how to add tens of thousands of dollars of value to nearly any property. Whether you plan to start investing or move&amp;nbsp;&amp;nbsp; your current investing strategy to a higher level, two decades of sales success testifies to the fact that this investing guide stands superior to any others that you will find.<br /><br />This new edition covers all the recent changes in the market, including the latest housing rescue legislation from Congress, a historical review of how to profit from property cycles, and insightful new ways to gain from the current excess inventories of for-sale properties, foreclosures, and REOs. &amp;nbsp;<br /><br /> Author Gary W. Eldred has also authored ten other successful real estate titles, including <i>The Beginner's Guide to Real Estate Investing, The 106 Mistakes Homebuyers Make"and How to Avoid Them</i>, and <i>The 106 Mortgage Secrets that All Borrowers Must Learn"but Lenders Don't Tell</i><br /> Completely revised to cover current ways to prosper in today's property markets<br /> Includes new, insider techniques for foreclosure investing<br /> Features fifteen new ways to profit with property investments<br /> Shows you how to buy properties for less than they are worth from many sources including auctions, bank sales, and homebuilders<br /><br /><i>Investing in Real Estate, Sixth Edition</i> retains its premier position as the most reliable, informative, and comprehensive guides to successful real estate investing.<br />
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<title>  Financial Statement Fraud: Prevention and Detection  eBook</title>
<description><![CDATA[
<a href="http://www.ebooksabouteverything.com/ebooks/item/parent-9780470455708/--Financial-Statement-Fraud:-Prevention-and-Detection-.html"><img src="http://www.ebooksabouteverything.com/mas_assets/thumb/parent-9780470455708.jpg" alt="  Financial Statement Fraud: Prevention and Detection " border="0"/></a>
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<p>Practical examples, sample reports, best practices and recommendations to help you deter, detect, and prevent financial statement fraud</p><p>Financial statement fraud (FSF) continues to be a major challenge for organizations worldwide. <i>Financial Statement Fraud: Prevention and Detection, Second Edition</i> is a superior reference providing you with an up-to-date understanding of financial statement fraud, including its deterrence, prevention, and early detection.<p>You will find<br><ul><li>A clear description of roles and responsibilities of all those involved in corporate governance and the financial reporting process to improve the quality, reliability and transparency of financial information.</li><li>Sample reports, examples, and documents that promote a real-world understanding of incentives, opportunities, and rationalizations</li><li>Emerging corporate governance reforms in the post-SOX era, including provisions of the SOX Act, global regulations and best practices, ethical considerations, and corporate governance principles</li><li>Practical examples and real-world "how did this happen" discussions that provide valuable insight for corporate directors and executives, auditors, managers, supervisory personnel and other professionals saddled with anti-fraud responsibilities</li><li>Expert advice from the author of <i>Corporate Governance and Ethics</i> and coauthor of the forthcoming Wiley textbook, <i>White Collar Crime, Fraud Examination and Financial Forensics</i></li></ul><p><i>Financial Statement Fraud, Second Edition c</i>ontains recommendations from the SEC Advisory Committee to reduce the complexity of the financial reporting process and improving the quality of financial reports.
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<title>Nigito, Daniel The Power of Leveraging the Charitable Remainder Trust: Your Secret Weapon Against the War on Wealth  eBook</title>
<description><![CDATA[
<a href="http://www.ebooksabouteverything.com/ebooks/item/parent-9780470541128/Nigito,-Daniel-The-Power-of-Leveraging-the-Charitable-Remainder-Trust:-Your-Secret-Weapon-Against-the-War-on-Wealth-.html"><img src="http://www.ebooksabouteverything.com/mas_assets/thumb/parent-9780470541128.jpg" alt="Nigito, Daniel The Power of Leveraging the Charitable Remainder Trust: Your Secret Weapon Against the War on Wealth " border="0"/></a>
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<p>A practical guide to avoiding accidental philanthropy and controlling your tax destiny</p><p>Written by Daniel Nigito-a financial services expert whose programs have saved families millions in tax dollars and created millions more for charities across the United States-this timely guide will show you how to use the simple, yet powerful strategy known as "charitable leverage" to regain control of your financial life.<p>This proven approach, which allows you to become a partner with charity while gaining control over your tax destiny <i>and</i> providing for you and your family, taps into the unique tax characteristics of two financial instruments-the Charitable Remainder Trust (CRT) and Cash Value Life Insurance (CVLI)-in order to achieve some amazing goals.<b><ul><li></b>Offers insights on increasing your current income while paying less tax on it</li><li>Discusses how to develop real asset protection without moving your money offshore or using complicated and often questionable tax schemes</li><li>Details how you can build a personal tax-deductible retirement account that does not interfere with other retirement plans</li></ul><p>The best way to avoid becoming an accidental philanthropist is by understanding how to make taxes work for <i>you</i>. <i>The Power of Leveraging the Charitable Remainder Trust</i> will show you how to do this and, in the process, add meaning to your money.
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<pubDate>Sat, 07 Nov 2009 49:11:30 GMT</pubDate>
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<title>Kemp, Malcolm Market Consistency: Model calibration in imperfect markets  eBook</title>
<description><![CDATA[
<a href="http://www.ebooksabouteverything.com/ebooks/item/parent-9780470770887/Kemp,-Malcolm-Market-Consistency:-Model-calibration-in-imperfect-markets-.html"><img src="http://www.ebooksabouteverything.com/mas_assets/thumb/parent-9780470770887.jpg" alt="Kemp, Malcolm Market Consistency: Model calibration in imperfect markets " border="0"/></a>
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Achieving market consistency can be challenging, even for the most established finance practitioners.   In <i>Market Consistency: Model Calibration in Imperfect Markets</i>, leading expert Malcolm Kemp shows readers how they can best incorporate market consistency across all disciplines.  Building on the author's experience as a practitioner, writer and speaker on the topic, the book explores how risk management and related disciplines might develop as fair valuation principles become more entrenched in finance and regulatory practice.<p>This is the only text that clearly illustrates how to calibrate risk, pricing and portfolio construction models to a market consistent level, carefully explaining in a logical sequence when and how market consistency should be used, what it means for different financial disciplines and how it can be achieved for both liquid and illiquid positions.  It explains why market consistency is intrinsically difficult to achieve with certainty in some types of activities, including computation of hedging parameters, and provides solutions to even the most complex problems.<p>The book also shows how to best mark-to-market illiquid assets and liabilities and to incorporate these valuations into solvency and other types of financial analysis; it indicates how to define and identify risk-free interest rates, even when the creditworthiness of governments is no longer undoubted; and it explores when practitioners should focus most on market consistency and when their clients or employers might have less desire for such an emphasis.<p>Finally, the book analyses the intrinsic role of regulation and risk management within different parts of the financial services industry, identifying how and why market consistency is key to these topics, and highlights why ideal regulatory solvency approaches for long term investors like insurers and pension funds may not be the same as for other financial market participants such as banks and asset managers.<p>
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<pubDate>Sat, 07 Nov 2009 49:11:30 GMT</pubDate>
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<title>  The Valuation Handbook: Valuation Techniques from Today's Top Practitioners  eBook</title>
<description><![CDATA[
<a href="http://www.ebooksabouteverything.com/ebooks/item/parent-9780470385791/--The-Valuation-Handbook:-Valuation-Techniques-from-Today's-Top-Practitioners-.html"><img src="http://www.ebooksabouteverything.com/mas_assets/thumb/parent-9780470385791.jpg" alt="  The Valuation Handbook: Valuation Techniques from Today's Top Practitioners " border="0"/></a>
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<p>The definitive guide to valuation written by a who's who of today's top practitioners</p><p><i>The Valuation Handbook </i>differs significantly from other related books on this topic because the contributors are practitioners, academics, and investment firms that explain how they value companies and other assets. It concentrates on specific and innovative valuation techniques, rather than the theoretical approaches more generally accepted and discussed. Given the extreme volatility of the stock market, valuation is a critical issue for analysts, investors, and businesses. Here, various professional contributors explain how their firms approach the valuation process, while academic contributors share their valuation consulting and research experience.<ul><li>Examines how to value assets in today's dynamic market setting</li><li>Offers a broad spectrum of ideas from some of the top practitioners and academics in this field</li><li>Highlights state-of-the-art approaches to company valuation</li></ul><p>Filled with in-depth insights and expert advice,<i> The Valuation Handbook</i> puts this difficult discipline in perspective.
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<pubDate>Sat, 07 Nov 2009 49:11:30 GMT</pubDate>
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<title>  Playing Bigger Than You Are: How to Sell Big Accounts Even if You're David in a World of Goliaths  eBook</title>
<description><![CDATA[
<a href="http://www.ebooksabouteverything.com/ebooks/item/parent-9780470260357/--Playing-Bigger-Than-You-Are:-How-to-Sell-Big-Accounts-Even-if-You're-David-in-a-World-of-Goliaths-.html"><img src="http://www.ebooksabouteverything.com/mas_assets/thumb/parent-9780470260357.jpg" alt="  Playing Bigger Than You Are: How to Sell Big Accounts Even if You're David in a World of Goliaths " border="0"/></a>
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The small or mid-sized business' guide to outselling the big boys<br /><br />Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don't have the advertising budgets or purchasing power of their bigger counterparts doesn't mean they can't play ball. For sales organizations, service matters much more than size.<br /><br />If your sales business is competing with much bigger fish, the odds are stacked against you. Pressured and powerless, frustrated and overwhelmed, you might be tempted to give up. But smaller businesses often find advantages over their bigger competitors.<br /><br />&amp;nbsp;&amp;nbsp;&amp;nbsp;  Includes proven tactics to help small businesses tackle bigger competitors<br />&amp;nbsp;&amp;nbsp;&amp;nbsp;  Author William T. Brooks is also the author of <i>The New Science of Selling</i> <i>and Persuasion</i> and <i>How to Sell at Higher Margins Than Your Competitors</i><br />&amp;nbsp;&amp;nbsp;&amp;nbsp;  Shows you how to steal market share from bigger vendors with bigger resources<br /><br />Just because your business can't flood the market with salespeople or contend on economy of scale and purchasing power, that doesn't mean you can't compete. The secret is <i>Playing Bigger Than You Are</i>.<br /><i></i>
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<pubDate>Sat, 07 Nov 2009 49:11:30 GMT</pubDate>
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<title>Diener, Marc DEAL POWER  eBook</title>
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<title>Chaney, Paul The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media  eBook</title>
<description><![CDATA[
<a href="http://www.ebooksabouteverything.com/ebooks/item/parent-9780470499276/Chaney,-Paul-The-Digital-Handshake:-Seven-Proven-Strategies-to-Grow-Your-Business-Using-Social-Media-.html"><img src="http://www.ebooksabouteverything.com/mas_assets/thumb/parent-9780470499276.jpg" alt="Chaney, Paul The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media " border="0"/></a>
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<b>Practical applications for using social media to boost your business</b><br /><br />Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. <i>The Digital Handshake </i>explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business.<br /><br />Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world.<br /><br />&amp;nbsp;&amp;nbsp;&amp;nbsp;  Explains how you can use social media to grow your business and connect with consumers<br />&amp;nbsp;&amp;nbsp;&amp;nbsp;  Author Paul Chaney is a leading authority on blogging and social media<br />&amp;nbsp;&amp;nbsp;&amp;nbsp;  Covers practical, effective business applications for blogging, social networking, online video, microblogging and much more<br />&amp;nbsp;&amp;nbsp;&amp;nbsp;  Shows how to design a comprehensive marketing strategy using traditional and new media platforms<br /><br />Today's technology can either undermine your marketing efforts or enhance them. <i>The Digital Handshake </i>helps you make sure the Internet grows your business for the long run.<br />
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<pubDate>Sat, 07 Nov 2009 49:11:30 GMT</pubDate>
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<title>Plotnick, Charles K. How to Settle an Estate  eBook</title>
<description><![CDATA[
<a href="http://www.ebooksabouteverything.com/ebooks/item/parent-9780452283428/Plotnick,-Charles-K.-How-to-Settle-an-Estate-.html"><img src="http://www.ebooksabouteverything.com/mas_assets/thumb/parent-9780452283428.jpg" alt="Plotnick, Charles K. How to Settle an Estate " border="0"/></a>
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The most complete and up-to-date estate-planning guide available...  Thoroughly revised and updated to reflect the latest tax codes, the third edition of How to Settle an Estate is the essential step-by-step guide to lead readers through the complex and daunting process of settling an estate. In clear and practical lay terms, authors Charles K. Plotnick, L.L.B., and Stephan R. Leimberg, J.D., both experts in estate planning, provide readers with invaluable advice, including:  # How to raise cash for immediate estate expenses # Dealing with insurance claims # Knowing when to hire a lawyer, an accountant, and a stock broker # Managing real estate # Distributing assets And much more...
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<title>Stein, Marky Get a Great Job When You Don't Have a Job  eBook</title>
<description><![CDATA[
<a href="http://www.ebooksabouteverything.com/ebooks/item/parent-9780071637732/Stein,-Marky-Get-a-Great-Job-When-You-Don't-Have-a-Job-.html"><img src="http://www.ebooksabouteverything.com/mas_assets/thumb/parent-9780071637732.jpg" alt="Stein, Marky Get a Great Job When You Don't Have a Job " border="0"/></a>
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Land the job of your dreams&amp;#8212;even in the toughest of markets!In the modern-day job market, simply answering ads with a cover letter and r&amp;#233;sum&amp;#233;just doesn&amp;#8217;t cut it. You need to cover all the bases. You need to strategize.This compendium from bestselling career guru Marky Stein is your road map togetting the job you want. Get a Great Job When You Don&amp;#8217;t Have a Job breaks theprocess down into three easy parts, each covering a single, critical aspect of asuccessful job search:Fearless R&amp;#233;sum&amp;#233;sHook employers with a vibrant self-presentation . . .Fearless InterviewingDazzle interviewers within the first minute . . .Fearless Career ChangeMake big decisions with care and confidence . . .This all-inclusive, no-nonsense job-search program is exactly what you need tosucceed in any type of market.
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<pubDate>Sat, 07 Nov 2009 49:11:30 GMT</pubDate>
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<title>Lowell, Lee Get Rich with Options: Four Winning Strategies Straight from the Exchange Floor  eBook</title>
<description><![CDATA[
<a href="http://www.ebooksabouteverything.com/ebooks/item/parent-9780470445891/Lowell,-Lee-Get-Rich-with-Options:-Four-Winning-Strategies-Straight-from-the-Exchange-Floor-.html"><img src="http://www.ebooksabouteverything.com/mas_assets/thumb/parent-9780470445891.jpg" alt="Lowell, Lee Get Rich with Options: Four Winning Strategies Straight from the Exchange Floor " border="0"/></a>
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<p>A detailed guide to successfully trading stock and commodity options</p><p>After numerous years as an options market-maker in the trenches of the New York Mercantile Exchange, few analysts know how to make money trading options like author Lee Lowell. Now, in the <i>Second Edition</i> of <i>Get Rich with Options,</i> Lowell returns to show you exactly what works and what doesn't.<p>Filled with in-depth insight and expert advice, this reliable resource<i> </i>provides you with the knowledge and strategies needed to achieve optimal results within the options market. It quickly covers the basics before moving on to the four options trading strategies that have helped Lowell profit in this arena time and again: buying deep-in-the-money call options, selling naked put options, selling option credit spreads, and selling covered calls.<ul><li>Breaks down four of the best options trading strategies currently available</li><li>Explains how to set up a home-based business with the best options trading software, tools, and Web sites</li><li>Contains detailed discussions of how options can be used as a hedging or speculating instrument</li></ul><p>With this book as your guide, you'll quickly see options in a whole new light and learn how to become part of a small group of investors who consistently win.
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<pubDate>Sat, 07 Nov 2009 49:11:30 GMT</pubDate>
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<title>Kamauff, John Manager's Guide to Operations Management  eBook</title>
<description><![CDATA[
<a href="http://www.ebooksabouteverything.com/ebooks/item/parent-9780071627993/Kamauff,-John-Manager's-Guide-to-Operations-Management-.html"><img src="http://www.ebooksabouteverything.com/mas_assets/thumb/parent-9780071627993.jpg" alt="Kamauff, John Manager's Guide to Operations Management " border="0"/></a>
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The secrets to improving operationswhile maintaining the highest qualityHow do you operate at maximum efficiency with minimum cost? Manager&amp;#8217;s Guide to OperationsManagement addresses one of the most pressing business issues of our time by offering easy-toimplementadvice on creating the most effective, streamlined operations possible. This quick-referenceguide explains how to:Improve your production processesBoost quality using the Six Sigma approachManage supply chains and inventoryForecast, plan, and schedule efficientlyWith Manager&amp;#8217;s Guide to Operations Management, you have the tools you need to ensure a smooth,steady work flow while producing products and services of the highest quality&amp;#8212;the secret tobusiness success.
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<title>Rumbauskas Jr.,  Frank J. The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success  eBook</title>
<description><![CDATA[
<a href="http://www.ebooksabouteverything.com/ebooks/item/parent-9780470503928/Rumbauskas-Jr.,--Frank-J.-The-Never-Cold-Call-Again-Online-Playbook:-The-Definitive-Guide-to-Internet-Marketing-Success-.html"><img src="http://www.ebooksabouteverything.com/mas_assets/thumb/parent-9780470503928.jpg" alt="Rumbauskas Jr.,  Frank J. The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success " border="0"/></a>
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<p>An all-in-one guide to online marketing from the <i>New York Times</i> bestselling author of <i>Never Cold Call Again</i></p><p>In <i>Never Cold Call Again, </i>Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in <i>The Never Cold Call Again Online Playbook, </i>he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing.<p>The best marketers know all the secrets of using the Internet to fuel business growth. With <i>The Never Cold Call Again Online Playbook, </i>you'll have access to all the best proven Internet marketing wisdom, tactics, strategies, and tools. You'll learn how to develop a complete online marketing system that boosts sales and brings in customers galore.<ul><li>A comprehensive toolkit for creating a complete, powerful, and effective online marketing program for your business</li><li>Written by online marketing guru Frank Rumbauskas, bestselling author of <i>Never Cold Call Again </i>and <i>Selling Sucks</i></li><li>A revolutionary system for increasing sales without tired old selling tactics that no longer work anyway</li><li>How to explode your business with social media sites like Twitter and Facebook</li></ul><p>For anyone who owns or operates a business and wants to increase their sales, profits, and visibility online, <i>The Never Cold Call Again Online Playbook </i>is the ultimate practical resource.
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<pubDate>Sat, 07 Nov 2009 49:11:30 GMT</pubDate>
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<title>Bacal, Robert, Brooks, Bill The Complete Book of Perfect Phrases for High-Performing Sales Professionals  eBook</title>
<description><![CDATA[
<a href="http://www.ebooksabouteverything.com/ebooks/item/parent-9780071636094/Bacal,-Robert,-Brooks,-Bill-The-Complete-Book-of-Perfect-Phrases-for-High-Performing-Sales-Professionals-.html"><img src="http://www.ebooksabouteverything.com/mas_assets/thumb/parent-9780071636094.jpg" alt="Bacal, Robert, Brooks, Bill The Complete Book of Perfect Phrases for High-Performing Sales Professionals " border="0"/></a>
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McGraw-Hill&amp;#8217;s Complete Perfect Phrases series packs threePerfect Phrases titles into one comprehensive edition&amp;#8212;givingreaders all the phrases, expertise, and guidance they need tomeet and exceed their goals.
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<pubDate>Sat, 07 Nov 2009 49:11:30 GMT</pubDate>
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<title>Sagolla, Dom 140 Characters: A Style Guide for the Short Form  eBook</title>
<description><![CDATA[
<a href="http://www.ebooksabouteverything.com/ebooks/item/parent-9780470556139/Sagolla,-Dom-140-Characters:-A-Style-Guide-for-the-Short-Form-.html"><img src="http://www.ebooksabouteverything.com/mas_assets/thumb/parent-9780470556139.jpg" alt="Sagolla, Dom 140 Characters: A Style Guide for the Short Form " border="0"/></a>
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Make the most of your messages on Twitter, Facebook, and other social networking sites<p>The advent of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing yourself clearly in short bursts-particularly in the 140-character limit of Twitter-takes special writing skill.<p>In <i>140 Characters,</i> Twitter co-creator Dom Sagolla covers all the basics of great short-form writing, including the importance of communicating with simplicity, honesty, and humor. For marketers and business owners, social media is an increasingly important avenue for promoting a business-this is the first writing guide specifically dedicated to communicating with the succinctness and clarity that the Internet age demands.<ul><li>Covers basic grammar rules for short-form writing<li>The equivalent of Strunk and White's <i>Elements of Style</i> for today's social media-driven marketing messages<li>Helps you develop your own unique short-form writing style</ul><p><i>140 Characters</i> is a much-needed guide to the kind of communication that can make or break a reputation online.
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<pubDate>Sat, 07 Nov 2009 49:11:30 GMT</pubDate>
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<title>  Investment Leadership and Portfolio Management: The Path to Successful Stewardship for Investment Firms  eBook</title>
<description><![CDATA[
<a href="http://www.ebooksabouteverything.com/ebooks/item/parent-9780470435403/--Investment-Leadership-and-Portfolio-Management:-The-Path-to-Successful-Stewardship-for-Investment-Firms-.html"><img src="http://www.ebooksabouteverything.com/mas_assets/thumb/parent-9780470435403.jpg" alt="  Investment Leadership and Portfolio Management: The Path to Successful Stewardship for Investment Firms " border="0"/></a>
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<p>An industry leader candidly examines the role of investment leadership in portfolio management</p><p><i>Investment Leadership &amp; Portfolio Management</i> provides a top down analysis of successful strategies, structures, and actions that create an environment that leads to strong macro investment performance and rewarding investor outcomes. By examining how to manage and lead an investment firm through successful investment decision-making processes and actions, this book reveals what it will take to succeed in a radically changed investment landscape. From firm governance and firm structure-for single capability, multi-capability, and investment and product firms-to culture, strategy, vision, and execution, authors Brian Singer, Barry Mandinach, and Greg Fedorinchik touch upon key topics including the differences between leading and managing; investment philosophy, process, and portfolio construction; communication and transparency; and ethics and integrity.<ul><li>Leadership issues in investment firms are a serious concern, and this book addresses those concerns</li><li>Details the strong correlation between excellence in investment leadership and excellence in portfolio management</li><li>Written by a group of experienced professionals in the field, including the Chairman of the CFA Institute Board of Governors</li></ul><p>Understanding how to operate in today's dynamic investment environment is critical.<i> Investment Leadership &amp; Portfolio Management</i> contains the insights and information needed to make significant strides in this dynamic arena.
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<pubDate>Sat, 07 Nov 2009 49:11:30 GMT</pubDate>
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<title>Shankman, Peter CAN WE DO THAT  eBook</title>
<description><![CDATA[
<a href="http://www.ebooksabouteverything.com/ebooks/item/parent-9780470043929/Shankman,-Peter-CAN-WE-DO-THAT-.html"><img src="http://www.ebooksabouteverything.com/mas_assets/thumb/parent-9780470043929.jpg" alt="Shankman, Peter CAN WE DO THAT " border="0"/></a>
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This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time&amp;#8212;explaining why some work and others don&amp;#8217;t. This is a funny, insightful guide to winning the PR game.
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<title>Merk, Axel Sustainable Wealth: Achieve Financial Security in a Volatile World of Debt and Consumption  eBook</title>
<description><![CDATA[
<a href="http://www.ebooksabouteverything.com/ebooks/item/parent-9780470496589/Merk,-Axel-Sustainable-Wealth:-Achieve-Financial-Security-in-a-Volatile-World-of-Debt-and-Consumption-.html"><img src="http://www.ebooksabouteverything.com/mas_assets/thumb/parent-9780470496589.jpg" alt="Merk, Axel Sustainable Wealth: Achieve Financial Security in a Volatile World of Debt and Consumption " border="0"/></a>
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<p>A personal finance guide for today's turbulent world</p><p><i>Sustainable Wealth </i>empowers you to achieve your financial goals by unleashing the shackles of debt, no matter how uncertain the future may be. Filled with in-depth insights and practical advice, this reliable resource illustrates how you can predict economic booms and busts before they happen, adapt to changing markets and plan for lasting financial stability.<p>Over the course of his career, Axel Merk has been at the forefront of identifying major trends, a leader in the public policy debate on how to fix the economy, and guide for investors looking to navigate the global credit crisis. With this new book, Merk puts your financial decisions in a global context and shows how factors ranging from the Federal Reserve and Congress to trends in Asia and Europe influence your financial well-being.<ul><li>Coaches you how to recognize major economic trends before they happen</li><li>Puts forth a plan to help you cope with expenses and save for retirement, while building a legacy of wealth, not a mountain of debt</li><li>Reveals why "staying the course" when governments or markets change the rules may be hazardous to your wealth</li></ul><p>As investors struggle to adapt to the new financial landscape, <i>Sustainable Wealth</i> provides straightforward answers to the tough financial questions we face-and the tools  to achieve a financially sustainable lifestyle.
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<pubDate>Sat, 07 Nov 2009 49:11:30 GMT</pubDate>
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<title>  CORPORATE DIVESTITURES  eBook</title>
<description><![CDATA[
<a href="http://www.ebooksabouteverything.com/ebooks/item/parent-9780470180006/--CORPORATE-DIVESTITURES-.html"><img src="http://www.ebooksabouteverything.com/mas_assets/thumb/parent-9780470180006.jpg" alt="  CORPORATE DIVESTITURES " border="0"/></a>
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The book will focus on the practical application of best practices employed in the divestiture process. Its process orientation will present a structured approach that emphasizes disciplined execution, and the text will be supplemented by illustrative documents and application aids that will be able to be adapted for use in actual transactions. The chapters are as follows: (1) Introduction, (2) Pre-divestiture Issues and Considerations, (3) Divestiture Planning, (4) Transaction Preparation, (5) Disentanglement: The Separation of the Seller from the Business Being Divested, (6) Management of the Transaction, (7) Contract Negotiation and Close, (8) Tax, Regulatory, and Accounting Issues, (9) Appendices
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<title>Staton, Bill America's Finest Companies 2010: 19th Annual Investment Directory  eBook</title>
<description><![CDATA[
<a href="http://www.ebooksabouteverything.com/ebooks/item/parent-9780470591772/Staton,-Bill-America's-Finest-Companies-2010:-19th-Annual-Investment-Directory-.html"><img src="http://www.ebooksabouteverything.com/mas_assets/thumb/parent-9780470591772.jpg" alt="Staton, Bill America's Finest Companies 2010: 19th Annual Investment Directory " border="0"/></a>
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<b>Bill Staton,</b> MBA, CFA, began his investment career as a securities analyst with Interstate Securities (now part of Wells Fargo Advisors) in 1971. In 1986 he founded The Staton Institute Inc. and remains its chairman. Bill has helped thousands increase their wealth with a commonsense value approach to investing. A frequent speaker on investing and economic issues, Bill empowers people to take charge of their personal finances through guidebooks, audiocassettes, videos, and WealthBuilding seminars. He also provides customized portfolio management for individuals and small businesses through Staton Financial Advisors LLC. His documented track record of market-beating results makes him one of the nation's top performers and helped him become a multimillionaire by age 35. Staton holds an MBA in finance from the Wharton School and a bachelor's degree from the University of North Carolina at Chapel Hill. He earned his Chartered Financial Analyst certification in 1977. Staton's previous book, <i>Double Your Money in America's Finest Companies</i><sup></sup><i>: The Unbeatable</i> <i>Power of Rising Dividends reveals his</i> entire simple, do-it-yourself AFC system in clear step-by-step instructions.<p><p><b>Mary Tunstall Staton</b> is CEO of The Staton Institute Inc. and Staton Financial Advisors LLC. She coauthored <i>Worry - Free Family Finances</i> (McGraw - Hill, 2004) with husband Bill and currently writes a free newsletter entitled "Wisdom On Wealth!" (WOW!).<p><p><b>Jeffrey A. Hirsch</b> is Editor in Chief of the <i>Stock Trader's Almanac</i> and <i>Almanac Investor</i> newsletter.
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