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1. Always Remember That It Pays to Be Personal — Learn from Doris P. Meister, Chairman and CEO of Merrill Lynch Trust and Executive Director of Wealth Management Services; Jeffrey S. Maurer, President and COO of US Trust Corporation; and more.
2. Observe the Rules of the Role—Find out how from C. William Pollard, Chairman and CEO of ServiceMaster; the office of David Rockefeller; Morton Meyerson, Chairman and CEO of 2M Companies; and more.
3. Be Fluent in Both Pink and Blue—Learn another language from Barbara Corcoran, Chairman of The Corcoran Group; film and television producer David Brown; Cristina Carlino of philosophy; and more.
4. Choose Your People Like You Choose Your Stocks—Pick the best with Patrick Zenner, President and CEO of Hoffmann-LaRoche Inc.; Bernie Marcus, Chairman and cofounder of Home Depot; and more.
5. Diversify Your Holdings—Find the hidden winners with Donald Stewart, President and CEO of The Chicago Community Trust; Christina Gold, Vice Chairman and CEO of Excel Communications, Inc.; and more.
6. Don’t Waste Time on the Wrong People—Get tips from Don Keough, Chairman of Allen & Company, Inc.; William Aldinger, Chairman and CEO of Household International; Tom Neff, Chairman of Spencer Stuart US; and more.
7. Do It Every Day—practice with Linda Srere, President and Chief Client Officer of Y&R Advertising; Edgar Bronfman, Sr., Chairman of the Seagram Company Ltd.; Michael Goldstein, Chairman of Toys “R” Us; and more.
8. Give Yourself Time to Win—Make time with columnist Liz Smith; Thomas Quick, President and COO of Quick & Reilly/Fleet Securities; Shelly Lazarus, Chairman and CEO of Ogilvy & Mather Worldwide; and more.
9. Do Deals Based on Relationships—Get the best deals with restaurateur Danny Meyer; Jim Farrell, CEO of Illinois Tool Works; Suzanne Jaffe, President of SDJ Associates; and more.
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